Reduced to the essentials – in design and functionality. We don't just innovate to keep up with the zeitgeist. Household objects with purpose do not have to be revolutionized, but reinterpreted. Through their familiarity, our furniture keeps us grounded in an increasingly dynamic world.
How can we distinguish what's important from what's just urgent in this fast-moving world that is overloaded with information? How can we balance our personal lifestyle with our responsibility for local and global challenges?
The minimalist and purposeful life of the people who lived in the sparse Alpine landscape for generations is inspirational, even in modern, urban spaces. Tranquility and respect for people and nature counteract the daily sensory overload. In this world of rapid consumption, it is important to stay self-confident and self-determined, and define one's own space without losing focus of what is really needed in life.